The organization of the AMMA Awards, IAB and VIA has announced the winners of the 2023 edition. MeMo² won the award for Best Media Research because of the submission of the case with VU University Amsterdam.
Recently, MeMo² already won five prizes at the prestigious IAB Europe Research Awards and also the award for Innovation of the Year at yesterday’s Cross Media Awards, thanks to the submission of the THX. case. This platform offers brands, agencies and media-sellers the possibility to measure crossmedia reach, audience and effect in a fully automated and DIY way.
‘After winning several IAB Europe Research Awards, I-COM Data & Creativity Awards, the Cross Media Award and three AMMA Awards, we prove that we have taken the right path with THX.’, says Coen Kempen, Global Head of Strategy of MeMo² a Kantar company. ‘This recognition will hopefully ensure that the platform will be embraced even more.’