VIDEO: How to apply data to DOOH

By Christian Manuputty 5th January 2021

IAB Nederland presents a five-part series of webisodes about current developments in the digital out of home market. In episode 4 MeMo²’s Global Head of Strategy Coen Kempen will discuss the application of data. What are the possibilities? And what about privacy?

The search for the right data for DOOH always remains a hot topic. What is allowed and what is not allowed? What does a DOOH campaign contribute to KPIs for brands and advertisers? And what is the most efficient and effective way to access that data? In the fourth episode of IAB Nederland’s DOOH webisodes, Coen Kempen and Arno Buskop (Kinetic) will discuss the large and complex world of DOOH and data. They show which data can and may be collected, how audiences are measured, and what the application possibilities are in the Netherlands.

You can watch the episode below: