MeMo² a Kantar company launches its own platform THX. in UK, Germany and France after a successful introduction in the Benelux market with 1.300 tracked campaigns in 2020. MeMo², says: ‘In the Benelux, many large advertisers focus on Europe instead of onlt the Benelux. Several brands wanted us to include EU3 in THX. and we did.’
MeMo² a Kantar company expects that the adoption of the cross media measurement platform THX. in EMEA will develop similarly as in the Benelux. Not only do more and more brands want to be able to control the success of cross media advertising and marketing, cross media transparency must be delivered digitally and on a daily base as much as possible.
In terms of functionality, the THX. Platform in EMEA will be identical to that of the Benelux. The THX. Audience will also be a correct representation of the market population. This can be provided due to a partnership with three well-known panel parties, including Kantar Profiles.
Currently, the THX. Platform is looking for further development and rollout towards other countries.
More info? You can reach out to Coen Kempen (coen@memo2.com), Bas Otterspoor (bas.otterspoor@kantar.com) or visit memo2.nl/thx (B2B) or thx.community (B2C).