Today the IAB Europe Research Awards took place via an online event. MeMo² was nominated with THX. in 6 out of 8 categories this year, namely Research Innovation, Brand Advertising Effectiveness, Best Use of Research Budget, Audience Measurement, Data Effectiveness, Cross-Media Measurement.
We are happy to announce that MeMo² has won 5 (!) IAB Research Awards in the following categories:
Research Innovation (Gold)
Best Use of Research Budget (Gold)
Data Effectiveness (Silver)
Cross-Media Measurement (Silver)
Audience Measurement (Bronze)