The jury of the IAB Europe Research Awards 2020 announced the shortlist of finalists for this prestigious annual competition. MeMo² also submitted their THX. case for this award show and we are pleased to share that MeMo² received a nomination in the following categories:
Research Innovation
Brand Advertising Effectiveness
Best Use of Research Budget
Audience Measurement
Data Effectiveness
Cross-Media Measurement
The winners will be announced during an online event that will take place on June 3rd. Read more about this topic via MarketingTribune and Emerce (articles are in Dutch).