MeMo²’s own Brand & Crossmedia Researcher Christian Manuputty was recently interviewed by MarketingTribune, one of the leading magazines of our industry. Manuputty elaborates on the power of MeMo² and THX. with regards to for instance pretesting. Furthermore, you can read what the added value of research is for marketeers and creatives.
You can read the interview here (Dutch only).