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WINNER AMMA AWARD

BEST MEDIA RESEARCH

WINNER 11 EUROPE RESEARCH AWARDS 2020/2011

AMONG: BEST INNOVATION - USE OF BUDGET - DATA EFFECTIVENESS - CROSSMEDIA MEASUREMENT - AUDIENCE MEASUREMENT

WINNER CROSSMEDIA AWARD

CROSSMEDIA INNOVATION OF THE YEAR

THX.

Brands in Control.

Europe’s leading Crossmedia and Marketing Analytics Innovator and Expert
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The Future of Crossmedia Analytics Starts NOW.

Data-driven Optimization available today.

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Campaign Clarity

Daily validated crossmedia reach and Frequency data. Providing 70+ Audience variables THX. allows for better Crossmedia Targeting.

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Connect Retail

Offering daily validated consumer behaviour, including actual retail and restaurants traffic, Out-of-home exposures and large sports events.

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Instant Brand uplift

Instant exposed versus non-exposed brand analytics. Providing immediate clarity on the actual brand impact and uplift of the campaign.

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Instant Performance

Always-on Transparency and Consumer Insights. By having 24/7 access to the easy to use THX. Dashboard, brands and agencies have complete, direct and integrated clarity on their Marketing and Media Performance.

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Customer Deep-dive

Deep consumer insights via hyper-fast surveys (100+ completes per minute) and hyper-fast qualitative video conferences. Targeting profile, actual media exposure, actual behaviour or acclaimed believes.

LET THX. WORK FOR YOU

THX. automatically and continuously monitors representative audiences 24/7.

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THX. App Activation

Consumers download and use the THX. App

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THX. Data Flow

THX. app creates continuous flow of media and marketing data.

THX. Optimisation

Use the THX. metrics to optimise and improve ROAS, brand and business performance.

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Passive and Active Measurement. Fast and Full Control

The THX. platform offers a validated, representative and more reliable alternative to traditional media planning data and regular communication research. Above everything else, THX. active and passive brand insights are available on the dashboard in almost real-time.

Passive Insights.
People Centric Insights

THX. allows you to monitor and control the most important campaign marketing focusing on real people consumer behaviors such as reach, frequency, exposed audiences, store traffic.

Active control.
Act Upon Enriched Data

Use THX. enriched consumer profiles to determine brand effect uplift, retail experiences, churn, loyalty and key beliefs consumers might have about yours and even your competitor’s brand.

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THX. Dashboard:
Realtime People-Centric Insights leads to Optimised Marketing Results.

The THX. Dashboard provides Integrated Insights like Cross media Campaign Reach, Exposed Audiences, Consumer Behavior and Brand Uplift.

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THX. is designed to monitor Real People Continuously.

Members are rewarded to use the THX. app to share their data and insights. The more information and contributions provided, the greater the rewards.

Audio Content Recognition allows THX. to recognise commercials and content. This means that THX. community members reflect the actual and representative reach of TV, radio, online video and cinema commercials.

Location data allows THX. to monitor consumer behaviour and movement. This means that THX. community members reflect actual and representative retail traffic, event attendance, out-of-home exposure etcetera.

Instant Messaging allows THX. to quickly survey consumers. This means that THX. community members participate in short form surveys, and are invited based on their member profile, actual media exposure and real behaviour.

The Camera allows THX. to deeply interact with consumers. This means that THX. community members participate in short qualitative sessions, and are invited based on their member profile, actual media exposure and real behaviour.

The Dashboard allows THX. to deeply interact with Brands and Agencies based on daily updates. This allows Brands to act upon Insights today.

Brands use the THX. Analytical Suite to facilitate reliable decision making based on validated data and insights. This allows Brands to take better decisions now.

Brands use the THX. Econometrical and Modeling Suite to facilitate reliable performance forecasting based on more validated data and insights. This allows Brands to take better decisions towards the mid-term future.

The THX. Community is representative and committed to build and grow your brand.

THX. community members are invited to download to download and use the THX. app, providing instant access to people-centric data into the THX. platform and dashboard. Ambitious brands can now monitor, measure and analyse large and representative audiences as events happen. Next level insights from real consumers leading to real and effective marketing output and improvements.

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THX. pricing is transparent and simple.

Go for the always-on license package to have full control of your marketing effectiveness or simply start with measuring high value ad hoc campaigns. Fast consumer insights, either via survey or camera are available whenever required.

Active

Pay per project
Start a consumer conversation (survey or camera)
  • Hyper fast insights
  • 5 Brand KPI's
  • THX. Consultancy

Passive

Pay per campaign
Full campaign measurement (incl. retail)
  • Monitor one campaign
  • Include retail locations
  • Real time THX. dashboard

license core

Pay per period
The best priced license deal for campaign monitoring.
  • Unlimited file storage
  • 50 campaigns per month
  • THX. consultancy

license all-in

Pay per period
Full campaign monitoring, including Active measurement and THX. dashboard access.
  • Unlimited file storage
  • 50 campaigns per month
  • 10 active consumer conversations
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THX. will answer your questions.

Reach out to us with your questions or quotes. We will be happy to answer them.

Download THX. and start collecting points immediately!

With the THX. app you accumulate points by participating in media and consumer research. The points can be used for buying gift cards, and you also have the chance on winning great prizes by active participating! You can also put your points in the THX. Giving box, from where we support several good causes such as 'Muziekkids op Reis'.

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