Advanced Research & Analytics Improving ROI. Since 2004.

Independent research- and consulting agency MeMo² offers a unique combination of research, data science, benchmark and business intelligence solutions to improve the transparency, accountability and ROI of all crossmedia investments for brands, publishers and agencies.

Insights, Effect, Attribution, Machine Learning and Intelligent Optimization Recommendations across and within Media Touchpoints.

SCANS

What is the expected effect of your TV, Outdoor or Online ad? Who is using your product or visiting your website, and why? For every medium, audience or brand, we offer a scan that delivers actionable insights to improve your marketing and media strategy.

TRACKING

Real-time tracking of Brands & Campaigns among target audiences, including single-source crossmedia reach, efficiency and effects on your KPI’s. Who does your crossmedia campaign actually reach? We identify the media and ads that are most likeable and impactful to your target audience.

DATA SCIENCE

Identifying the relationship between marketing instruments and their efficiency on Performance, using analytics, advanced regression methods and machine learning. What did media contributed to your Brand, and what are the best crossmedia combinations for future campaigns?

JOURNEY

Path to conversion: Consumer Journey studies visualize the path of the target audience via current brand use, media consumption, online and offline behavior, store visits as well as the most impactful touchpoints.

BENCHMARKING

Based on more than 6.500 studies, MeMo² offers forecasting on Brand uplift and benchmarks for, e.g., your target audience/agency, CPA/GRP rates or the impact and appreciation of TV or Facebook ads.

KNOWLEDGE SHARING

MeMo² allows you to connect the dots between Communication and the actions your customers take online and offline. See how our methodologies enable MeMo² to assess and improve brand performance and campaigns.






COUNTRIES WORKED IN
SUCCESSFUL RESEARCH PROJECTS
COMPLETED SURVEYS PER YEAR

euro

EURO AD SPEND ANALYZED

REFERENCES

Data enrichment of net completes (crossmedia). By embedding MeMo² as partner into our insights team, it allows us to relate branding effects to actual media exposure. Moving away from unreliable methods. Connecting actual exposure in tracking studies resulted in a leading position and several awards.

Richard van der Wilk
Starcom

Denise Noordermeer
Media Manager Tele2

We have started to work with MeMo² since 2014. Our collaboration started with an extensive research programm around the effects of OOH advertising. Since then we have done over 150 research studies and just agreed to continue this partnership. MeMo² understands our business very well and uses that knowledge in a pro-active manner that again helps us to serve our advertisers in a better way. The people of MeMo² are true professionals and we work well together.

Guy Grimmelt
CEO ExterionMedia

The past years I have worked together with research company MeMo² doing secondary analyses for several projects at the VU Universitity Amsterdam. We have always received clean and high quality data for initiating interesting an appealing research projects – e.g., the effectiveness of Mobile Display and Out-of-Home advertising -  for my master thesis students.

Charles Vaneker
prof. VU Amsterdam

A game-changing integrated approach is exactly what MeMo² offers. Their knowledge of and dedication to Online advertising results in significantly higher viewability rates for their customers compared to our Benchmark.

Marcel Vogels
CEO / Founder, DMA Institute / MeMo²

WE PARTNER WITH THE BEST

starcom_logo_360x200

Sanoma_logo

dma_logo_color

Extrerion_logo

abovo_logo_360x200

Extrerion_logo

MEMBERSHIPS AND ACCREDITATIONS

google

MeMo² has received Google Third Party Ad Server (3PAS) Certification for AdwordsAd Exchange Vendors and Youtube to tag ads into the Google Content Network in 2009.

esomar

MeMo² is a proud member of ESOMAR. Working to conform to the international code for market and social research.

iab

MeMo² is an active member of IAB Europe as well as IAB NL. The participation and contribution of MeMo² is driven by Brands and the digital eco-systems’ growing need for Transparency and Accountability.

moa

MeMo² is a MOA member and acknowledged with the Research Agency of the Year Award and Feedback Innovation Award – MOA (Dutch Market Research Association).

MeMo² is awarded. See more of the Emerce 100 report.

CONTACT US




Receive white papers & invitations for our events: