Advanced Research & Analytics Improving ROI. Since 2004.
Independent research- and consulting agency MeMo² offers a unique combination of research, data science, benchmark and business intelligence solutions to improve the transparency, accountability and ROI of all crossmedia investments for brands, publishers and agencies.
Insights, Effect, Attribution, Machine Learning and Intelligent Optimization Recommendations across and within Media Touchpoints.
Data enrichment of net completes (crossmedia). By embedding MeMo² as partner into our insights team, it allows us to relate branding effects to actual media exposure. Moving away from unreliable methods. Connecting actual exposure in tracking studies resulted in a leading position and several awards.
We have started to work with MeMo² since 2014. Our collaboration started with an extensive research programm around the effects of OOH advertising. Since then we have done over 150 research studies and just agreed to continue this partnership. MeMo² understands our business very well and uses that knowledge in a pro-active manner that again helps us to serve our advertisers in a better way. The people of MeMo² are true professionals and we work well together.
The past years I have worked together with research company MeMo² doing secondary analyses for several projects at the VU Universitity Amsterdam. We have always received clean and high quality data for initiating interesting an appealing research projects – e.g., the effectiveness of Mobile Display and Out-of-Home advertising - for my master thesis students.
A game-changing integrated approach is exactly what MeMo² offers. Their knowledge of and dedication to Online advertising results in significantly higher viewability rates for their customers compared to our Benchmark.
MEMBERSHIPS AND ACCREDITATIONS
MeMo² is a proud member of ESOMAR. Working to conform to the international code for market and social research.
MeMo² is awarded. See more of the Emerce 100 report.
MeMo² Head Quarters
Jan Luijkenstraat 92K, 1071CT
Amsterdam, The Netherlands
+31 20 6794736
MeMo² Data Science Center
Spilsluizen 11,9712 NR Groningen
+31 50 2111996